Graphic design · web · marketing
I'm Kevin Smith, an award-winning hands-on designer and creative operations lead with 25+ years of experience across brand, web, print, campaigns, and digital products.
Selected work
Every project below is selected to show the work employers repeatedly ask for: clear hierarchy, brand consistency, production discipline, web fluency, stakeholder collaboration, and reliable delivery.
Integrated B2B brand and sales system
A premium product story carried through digital, print, packaging, and sales presentation—with one disciplined visual language at every touchpoint.
Long-form editorial design
A visually structured publication that organizes substantial historical material through repeatable grids, typography, pacing, and print-aware image treatment.
Brand system across package and web
A Kona coffee identity extended from physical packaging into a content-rich website, maintaining recognition across very different formats and production constraints.
Hospitality website and content experience
A photography-led website that gives restaurant visitors the information they need quickly while preserving the warmth and recognition of a longstanding local brand.
Visual ideas built for real production
Distinctive campaign, event, and retail work shaped around audience, format, materials, and vendor requirements—not just the screen it was designed on.
From brief to approved delivery
At Pixels, I led a 6–8 person multidisciplinary team while staying hands-on: translating needs into scopes, coordinating people and vendors, managing review cycles, checking production, and delivering the finished work.
Capability set
I bring the range of a studio and the accountability of a hands-on teammate. The goal is consistent: understand the need, make the message clear, and carry the work through.
Brand identities and scalable visual systems carried across advertising, social, sales collateral, packaging, presentations, environmental graphics, and print.
Responsive websites and landing pages combining visual design, content organization, HTML/CSS, WordPress, usability, SEO fundamentals, analytics, testing, and launch support.
Information-rich publications, proposals, decks, books, and collateral built with disciplined typography, grids, templates, preflight, proofing, and production accuracy.
Project intake, briefs, estimates, schedules, priorities, stakeholder reviews, vendor coordination, revisions, quality assurance, budget awareness, and delivery.
Working method
Good creative operations make room for better creative work. This is the practical system I used to keep client, team, vendor, and production decisions aligned.
Clarify the audience, business goal, content, constraints, and definition of done.
Turn needs into a brief, scope, estimate, schedule, responsibilities, and review plan.
Build concepts and systems, present the reasoning, gather feedback, and refine.
Coordinate content, collaborators, formats, vendors, technical implementation, and revisions.
Proof, preflight, test, check brand consistency and accessibility, then secure approval.
Release organized final assets, support launch, and carry useful learning into the next cycle.
Recognition
9Recognition across graphic, package, web, app, and digital design from 2014 through 2024.
About Kevin
I'm a multidisciplinary graphic and digital designer based in Pacific Grove, California. For 15 years, I built and led Pixels Graphic Design in Monterey, serving businesses and community organizations across brand, web, print, publications, advertising, and ongoing marketing work.
I directed a team of 6–8 designers, developers, production staff, and outside specialists while remaining hands-on in concept development, design, revisions, testing, production, and final quality control.
I'm now focused on an in-house individual-contributor or creative-operations role where I can bring both experienced judgment and reliable execution to a collaborative team.
Available for the right team
